Diet Coke Selling New Slim Can, New Flavors With 'Deadpool' Actor

20180111 new diet coke

After 35 years, the Diet Coke brand is finally getting a makeover. One celebrity endorsing the new Diet Coke is Indian-American actor Karan Soni (see below), who's known for his roles as Dopinder in Deadpool, Nate in Office Christmas Party, and Raviv in Rough Night. Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini-cans.

As part of the relaunch, Coca-Cola has introduced four new "millenial-inspired" flavours to the Diet Coke portfolio - Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

Mark Marino, a contributing writer at People, tried all four flavors, which Coca-Cola says it spent two years working on and had over 10,000 people taste.

The Atlanta-based company says the taste of the original Diet Coke - which has been repackaged in the new cans - will stay the same.

"We're maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it", the company said in a post on its website.

On top of that, there's going to be a new can design, meaning this...

What do you think about Diet Coke's new flavors and new look?

Speaking to AdNews at the time, Coca-Cola's VP of global design James Sommerville said the brand was being diluted in store and on shelf with the different designs across Coke Zero, Coke Life and Diet Coke.

Excited Coke fans tweeted their excitement: "I like this new millennial-oriented Diet Coke can, probably the flavours too".

With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke's latest move is a way to keep up with the changing trends in flavours and packaging.

Keeping the brand's iconic silver color, the new look and feel has a simplified color palette focused on silver and red with accents of bold color to represent the new flavors. The brand's new design and flavors will be available first in the United States, followed by Canada in February.

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