Twinings Tea wants nothing to do with Poundland's teabagging elves

Twinings Tea wants nothing to do with Poundland's teabagging elves

If you think this image is alone, you are sorely mistaken: the elf has drawn breasts in a foggy vehicle windscreen, danced naked to Miley Cyrus, played strip poker and even made some lewd suggestions involving a temporary moustache.

One of the tweets by Poundland showed the elf next to a box of British brand Twinings tea and in a compromising position with the doll.

"Advertising campaigns at Christmas have become more and more competitive, with millions spent on single adverts created to convey the spirit of Christmas that we'll part with our cash to be a part of", Daniel Webster of the Evangelical Alliance told i.

Other images show the elf holding a "free moustache rides" sign pointing to his moustache.

With Star Wars, The Last Jedi in cinemas this month, he's also been battling the saga's famous villain Darth Vader in a lightsaber battle. "That's not Santa's toothbrush is it?!"

The discount store, which recently launched a range of sex toys, scandalised Twitter today by releasing various pictures of a toy elf doing all sorts of naughtiness.

Many customers have been failed to see the amusing side of the social media campaign.

Poundland marketing execs decided on a racy elf campaign this year, showing a mischievous festive imp in various controversial images.

One simply wrote: "Good grief".


Here are some examples of what not to do with your Elf this season.

Another asked: "You do appreciate that those are kids toys you are sexualising?"

Some users enquired if the account had been hacked.

Other users on the platform found it amusing - but Twinings didn't.

A spokesman said: "We are aware of several disturbing images circulating on social media that are causing confusion and using #elfontheshelf".

"To ensure your elf doesn't behave badly, only adopt Scout Elves that have a solid red jumpsuit and arrive with their very own storybook".

Twinings tweeted about the Poundland campaign: "We had no involvement in this and.it is obviously not reflective of our brand values".

Shortly after Twinings' tweet was posted, Poundland responded by reposting the image without the tea brand, alongside a tweet which read: "Spot the difference".

Marketing director Mark Pym said: "If you think this is edgy, you should see the ones we didn't post".

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