Apple's USA market share dropped ahead of iPhone X

Apple's USA market share dropped ahead of iPhone X

In an analysis of smartphone operating system sales for the quarter ended October, Kantar also said iOS market share slipped in Japan and key European markets, while Android clocked gains in most markets.

Apple's delayed launch of the iPhone X hurt the iPhone market share around the world, research firm Kantar Worldpanel said on Tuesday.

APPLE HAS SEEN its share of the smartphone market shrink in the United Kingdom due to the late release of the iPhone X.

At end October, 35.3 percent of Apple's installed base customers across Europe and the USA had owned their iPhones for more than two years, up from 30.1 percent the year before, signifying "considerable pent-up demand" within Apple's base, Kantar said.

Apple's USA market share dropped ahead of iPhone X
Apple's USA market share dropped ahead of iPhone X

"This decrease is significant and puts pressure on the iPhone X to perform. Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them".

Even more promising for Apple is the fact that iOS market share in China actually grew over the three month period that Kantar measured, suggesting that Apple is finally beginning to establish a foothold in a market that has long eluded it. Apple's 0.5% jump came in the same period that Android actually lost 0.5% of its share. In the three months to end October, the top five brands of Huawei, Xiaomo, Apple, Vivo, and Oppo made up 91 percent of sales, compared to 79 percent the year earlier. Samsung's performance in China continues to deteriorate, with its share now down to just 2.2% of that market.

The temporary lull in October is nearly certainly good news for Apple, indicating strong sales of the iPhone X with its higher average selling price and greater margins.


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