Apple acquired Pop Up Archive which makes tools for searching spoken audio

Apple acquired Pop Up Archive which makes tools for searching spoken audio

Apple is trying to expand its podcast business.

Apple has reportedly acquired Pop Up Archive, a small Oakland-based company that builds tools for searching spoken audio including podcasts (via Peter Kafka).

As for what those plans are, keeping Pop Up Archive operating as is doesn't appear to be on the list.

The reason for its closure was revealed on Tuesday when Hot Pod, a podcasting industry newsletter, reported that the company had been acquired by Apple for an undisclosed sum.

Discovery - finding new podcasts to listen to - is the biggest problem in the podcasting world, and Pop Up Archive made several tools that a company like Apple might find appealing, including Audiosear.ch, a podcast search engine.


"Hey there! We ended operations and support for Audiosear.ch on 11/28/17".

The company offered TechCrunch a followup, noting, "Apple buys smaller technology companies from time to time, and we generally do not discuss our goal or plans".

This, as you can imagine, has widespread implications for the ecosystem. The deal comes on the heels of Apple announcing in-episode analytics for podcasts at some point after the release of iOS 11.

Even more intriguing is that Audiosear.ch's search technology makes it possible to receive email alerts any time a designated phrase is uttered anywhere in a podcast.

The company was founded in the San Francisco Bay Area by Anne Wootton and Bailey Smith.

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