Zoella Apologises For Advent Calendar Blunder As Price Gets Halved

British YouTuber criticised for allegedly price-gouging Christmas calendar

The calendar costs £50 and contains: two cookie cutters, a bag of glitter, a tree ornament, two candles, a notebook, a pen, a pom-pom key ring, stickers and room spray.

In a video uploaded to her More Zoella YouTube channel, the social media star said she wanted to speak out because she wants her fans to know that "I do care about how you feel about things".

In case you missed it, beauty YouTuber Zoella - full name Zoe Sugg - has caused anger amongst her young fans and their parents this week after her Christmas advent calendar with only twelve days retailed at £50.00.

The calendar is exclusively on sale at Boots and in response to the criticism around the calendar's price they have announced they will be slashing the price in half to £25.

The YouTube sensation is now facing backlash from fans after old tweets from her account have been dug up online.

"Zoella is a flawless example of people deliberately using their platforms for nothing other than to give themselves a bigger pay cheque every month".

The resurfaced tweets come after the beauty blogger has come under fire for her costly advent calendar.

British YouTuber criticised for allegedly price-gouging Christmas calendar
Boots cuts price on controversial £50 Zoella advent calendar

Another even revealed how they would be taking the advent calendar back, with one parent warning others: "I can not believe what little you get for £50 in this!" "However, the pricing and in store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe".

"The Zoella lifestyle advent calendar is full of 12 exclusive treats which are all clearly listed on boots.com and can not be purchased separately".

While Boots have also addressed the pricing issue, explaining that from November 16 the calendar will be on offer for half the price at £25.

A spokes perform for Boots told Digital Spy: "We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers, we always listen to feedback".

She now lives in Brighton with her boyfriend and fellow online vlogger Alfie Deyes who runs PointlessBlog.

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