It's true that the biggest sales in terms of hype and deal volume won't take place until Thanksgiving Day and Black Friday, but you don't need to wait until then to find deep discounts.
Black Friday sales between 2015 and 2016 more than tripled, and the same is expected for this year if not more - but some strategy and consideration is definitely necessary from marketers to maximise the opportunity, he said.
Of course everyone knows that the moment the calendar page flips from October to November, Black Friday shopping season is in full effect. The name of the day appears to have first been used by the Philadelphia Police in the 1950s to describe the traffic jams and extra people flooding the city to shop, according to Snopes.com.
According to Gross, there is no clear-cut answer to whether Black Friday and Cyber Monday deals are for you as a retailer or not.
He listed some pros and cons to consider.
So, you might want to keep track of Black Friday if you love a bargain or you're saving up for something big as it is only a few weeks away.
You might be able to attract some good business with low-priced, tactical email and social media campaigns and a sharp message.
Find the best deals for fashion, beauty, accessories and gadgets right here.
Do you have the capacity to serve the customers you attract?
But, with so many awesome deals and discounts to take advantage of, we're not complaining. It can be hard to cut through all this noise. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.
Why is it called Black Friday?
When Is Black Friday 2017?
And while 59 percent of consumers in a recent NRF study said they'd be shopping online, 57 percent said they'd do their shopping in a department store. Technically, it begins at midnight, but some retailers begin their Black Friday hours on Thanksgiving.
The Apple Watch Series 3 (38mm Gold) is being retail for $329 at both Apple Store online and brick-and-mortar retailers, which is the Kohl's price during Black Friday but it comes with a $90 worth of Kohl's Cash and that makes this one a great deal and the net price totaled to only $239.
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