Amazon pop-up to open at metro Detroit Whole Foods Market store

Amazon said it will turn more than 100 of its Whole Foods Market stores into sales outposts for Amazon’s expanding line of electronics

Amazon is using its Whole Foods acquisition to help sell more hardware devices and Prime subscriptions.

The company said Thursday that its lines of newly expanded Echo voice-activated speakers, Fire tablets and television stick, and Kindle e-readers would be on sale at select Whole Foods locations this holiday season.

Devices such as the Amazon Echo, Fire TV, Kindle readers and Fire tablets will be available at over 100 Whole Foods stores across the country. According to a Whole Foods Market spokeswoman, pop-up stores will land inside stores in Oakland, Cupertino, San Mateo, Los Altos, Redwood City, San Jose, Campbell and Palo Alto.

Whole Foods stores are about to get cozier with Amazon.

Amazon recently released a host of new devices, including several new Echo models and an updated version of its Fire TV, and it will likely be pushing them hard.

The company has already added hundreds of Whole Foods items to its AmazonFresh grocery delivery service and there is now a Whole Foods online storefront on Amazon's website. There, shoppers will be able to try Amazon devices before they buy them, also learning about Amazon services and Prime memberships.

The Pop-Ups will begin opening their doors next week, starting with Whole Foods Market stores in Chicago, Illinois and Rochester Hills, Michigan on November 13, followed by Davie, Florida and Pasadena, California on November 14. "For us, that is principally going to be Whole Foods and Amazon Books".

To reflect its growing brick-and-mortar retail presence, Amazon now includes a "physical stores" break-out in its earnings report.



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