"Today, I'm excited to announce that we will move forward with the Landshark as the official mascot and retire Rebel the Bear".
Chancellor Jeffrey Vitter announced in an open letter Friday that the landlocked predator will replace Rebel the Bear.
"I want to state unequivocally that we are - and always will be -the Ole Miss Rebels", he said in a release. "And I am asking all Rebels to unite around our new Landshark mascot", Dr. Vitter said in the letter.
What the Landshark will look like remains to be seen, but it should be an interesting next few months, to say the least.
The Colonel Reb Foundation is selling "Colonel Reb is my mascot" stickers for attendees to wear to Ole Miss' homecoming game against Vanderbilt University on October 14.
At the time, university officials said the vote was non-binding and advisory in nature.
Vitter said stakeholders, including faculty and student groups on campus and past presidents of the Ole MissAlumni Association have endorsed the move. "To that end, it is clear that the student body believes the Landshark deserves to represent our school's spirit on the field, in the Grove, and in our hearts".
Ole Miss sports teams" "Rebels' name is not going anywhere, though, according to the letter. In each case, the support for the Landshark mascot was unanimous. Athletics will be charged with designing, developing, and launching the Landshark mascot, with an anticipated unveiling before the 2018 season. In 2003, the university retired Colonel Reb from the field in an effort to move away from symbols of the Old South.
It became popular enough that a shark will soon replace Rebel the Bear, which was adopted in 2010 after the university phased out the old Colonel Reb mascot.
Vitter signed the email "Hotty Toddy and Fins Up!"