Newest NYC Shake Shack to Debut 1st Cashless Kiosks

Newest NYC Shake Shack to Debut 1st Cashless Kiosks

It's the future of fast food bytes in the Big Apple.

The company's CEO, Randy Garutti, told CNBC that the changes introduced in this particular location are meant to "eliminate friction time", and include a rearranged kitchen, the option to order via smartphone and not accepting cash. The upcoming Astor Place burger joint is going the self-checkout direction and will have digital kiosks rather than staff who take customers' orders.

McDonalds has also been implementing kiosk ordering systems in the UKsince 2015, when the "Create Your Taste" touchscreens were trialled in stores- although some of the chain's French restaurants have been using them since 2004. Guests select their food, place an order and choose to receive an alert via text when their order is ready.

"The Astor Place Shack will be a playground where we can test and learn the ever-shifting needs of our guests", said Garutti. "The Astor Place Shack represents our dedication to innovation and to providing the best for our guests and for our teams".

The new notification model allows customers to roam outside the restaurant while waiting for their burgers, fries and shakes.

A forthcoming Shake Shack location in New York City-where the Obamas are looking to live in retirement-plans to open with a workforce of robots rather than human employees, according to the New York Post. It also gets rid of its traditional order placing area.

The location will still feature actual human staff - and Shake Shack is touting its $15 per hour starting wage for those employees, who will be called "Hospitality Champs" and who will assist people with the ordering process and answer any questions.

"We're excited to lead with kiosk-only ordering, putting control of the Shake Shack experience in our guest's hands, and an optimized kitchen with increased capacity for mobile orders and eventual delivery integration to support ongoing digital innovation", Garutti said.

Shake Shack plans to test other innovations at the new location too, including improving order delivery speeds and packaging methods.

In March 2016, healthy high-street salad chain Tossed opened what was believed to be the UK's first fully cashless, kiosk-run restaurant.



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