While the platform could do a lot with funding from a media titan like IGN (owned by J2 Media), there's obvious concern over potential conflicts of interest between a game-reviewing publication owning a game-selling retailer. From here on out, everyone's favorite indie charity bundle will be flying under the banner of IGN. Nothing, it would seem. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there".
This, in turn, means that Humble Bundle envisions a future where it's able to raise more money for charity. Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. At the moment users of the service will see no change to how things are now run, with the bundles. storefront, and subscription service all operating as usual. It will also have some support from IGN with the aim of accelerating growth and raising more money for charity.
Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! That shouldn't be too hard - Humble Bundle is already a very recognizable name among PC gamers, and with the kind of reach that IGN has, ramping up its fundraising goals shouldn't be any problem. Head down to the comments section to share your thoughts.
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