Hollywood studios join Disney to launch Movies Anywhere digital locker service

Google Play Movies Anywhere

It's official. "Movies Anywhere" is launching in the USA with movies from Sony Pictures Entertainment; Twentieth Century Fox Film; Universal Pictures and Warner Bros.

And no matter what studio made them, copies of those titles - more than 7,000 all lumped together - live on the new platform, so you're not streaming them through a third-party client (and isn't it nice to know that your locker of digital movies exists with a reliable company that's going to be alive and supported ad infinitum?). Entertainment purchased or redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu, Movies Anywhere brings the movies people love together to create a simple, seamless digital entertainment experience across platforms. And Movies Anywhere will also be offering comprehensive support for redemption codes, so any Blu-rays or DVDs that come with codes for UltraViolet or Disney Movies Anywhere copies will also work with the new service. The launch comes after several fits and starts, including the stalled UltraViolet digital locker service and Disney's launch of its own proprietary service, Disney Movies Anywhere.

To explain this, let's say you purchased a 4K movie on iTunes, and have that account linked to Movies Anywhere. Consumers can access their library on Amazon Fire devices, Android mobile and tablet devices, Android TV, Apple TV, Chromecast, iPhone, iPad, iPod Touch, the Roku platform and popular web browsers. Because this is a cross-platform solution, movies previously purchased on the iTunes Store will now be available to users on Android devices, and iOS users will be able to watch Disney movies they've purchased from the Google Play Store.

About Movies Anywhere Movies Anywhere simplifies and enhances the digital movie collection and viewing experience by allowing consumers to access their favorite digital movies in one place when purchased or redeemed through participating digital retailers.

"The magic really happens when you link to retailer accounts because you get to see that whole collection come together", Gilford said. Linking to a second retailer gives consumers free access to "Big Hero 6", "Jason Bourne" and "The Lego Movie". Movies Anywhere brings together the movies from Sony Pictures, Twentieth Century Fox Film, The Walt Disney Studios (including Disney, Pixar, Marvel Studios and Lucasfilm), Universal Pictures and Warner Bros. The service plans a big marketing and advertising push including support from participating studios and digital retail partners. All it takes it downloading the Movies Anywhere app or logging into the website.

Buying digital movies outright for as much as $19.99 isn't for everyone. It's general manager Karin Gilford told THR that it is in talks with Paramount and she "hopes they will join us".



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