The world's governing body of football is investigating Socceroos star Tim Cahill for his goal celebration following his decisive match victor in their World Cup qualifier playoff against Syria on Tuesday.
On both occasions Cahill eschewed his normal corner-flag boxing celebration, the first time mimicking an aeroplane and the second time making a T shape with his hands.
While Cahill did not expose equipment with the name or slogan of the company, the company have since deleted their Instagram post and it is unclear if Federation Internationale de Football Association will investigate the sponsored reaction to his goal.
Australia's football association will not take action against Tim Cahill after it was claimed he used a goal celebration to promote a sponsor.
In 2012, Danish striker Niklas Bendtner was fined $100,000 dollars for exposing underwear made by one of his personal sponsors when celebrating a goal in global competition.
Cahill celebrates after scoring the match winning goal against Syria.
Official FIFA regulations state that a player "must not reveal undergarments that show political, religious or personal slogans, statements of images".
The FIFA investigation capped off one of the most dramatic weeks in Australian football history. They added that "any events which require further attention may be communicated accordingly". It read, as reported by the BBC: "Did you catch @tim_cahill, our new bran ambassador, doing the TripADeal "T" after he scored the winning goal last night? Fantastic team performance and really proud of everyone tonight, team, staff and fans", Cahill wrote, before tagging the agency.
Fans speculated his plane celebration was another TripADeal plug as it was the first time he performed it, and the obvious connection to a travel site.
'This just shows Tim Cahill only cares about the $ and self promotion, a goal celebration is not the time to promote a brand that's paying you, ' one wrote.
"Always a pleasure", he responded on his Instagram account.
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