Hold your breath, pink chocolate is here to ruin your dreams!

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No "berry" flavouring is needed to make Ruby chocolate, the flavour comes exclusively from the Ruby cocoa bean: "To create Ruby chocolate no berries or berry flavour, nor colour, is added". "We're looking forward to working with our partners on introducing this innovative breakthrough to the market, and making the new ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to dark, milk and white chocolate". The result is a fruitier kind of chocolate with a pink hue that Millennials can't seem to get enough of. Though the color may lean more pink than red, its developers are sticking to "ruby" when labelling their newest chocolate.

Are you ready for the first new type of chocolate in 80 years? The cocoa beans are sourced from different regions of the world. The company has tested the product in the United Kingdom, U.S., China and Japan through independent consumer research carried out by Haystack and Ipsos. The very term itself is controversial as, detractors will quickly point out, white chocolate doesn't even contain any cocoa solids. According to CNN, chocolate expert and writer Dom Ramsey was also sceptical because Barry Callebaut has not revealed the ingredients or anything about the production process.

Innovations in chocolate often take years because of the complex structures and the challenge of maintaining texture and taste.


Chocolate expert and writer Dom Ramsey said that it was hard to gauge the potential of the chocolate variety because Barry Callebaut has not said much about its ingredients or production process.

The development comes at a time when a large global surplus has sent cocoa futures traded in London more than 30 percent lower in the past year, resulting in a crisis in Ivory Coast. Instead, it supplies its products to global chocolate makers.

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