EasyJet unveils own connecting hub initiative

A Norwegian passenger jet

The service will offer the same connectivity "simply and efficiently", according to Easyjet.

The move is an attempt to muscle into the market for connections at worldwide hub airports now dominated by the big global airline alliances - Oneworld, SkyTeam and Star Alliance.

Under the Worldwide scheme, passengers will also be able to connect with other easyJet flights. Buying tickets on the services means that passengers use the GatwickConnects product to connect their Easyjet flight with partner airline flights with launch partners Westjet and Norwegian.

The airline will also begin selling standalone tickets on behalf of Loganair from next month, allowing easyJet customers to book onward flights from destinations such as Glasgow and Edinburgh to Scotland's Highlands and Islands.

The carrier plans to sign up other airlines to the scheme, including Middle Eastern and Asian carriers, and EasyJet hopes to introduce the service from other airports including Amsterdam and Barcelona.

The connectivity has been made possible by a partnership with comparison site Dohop, whose platform will enable Easyjet customers to book connections and forward flights. Future partner airlines will benefit from exposure to Easyjet's 360 million website visitors.

Low-priced airline easyJet PLC on Wednesday launched a new airline connections service, "Worldwide by easyJet", meant to allow customers to "seamlessly" connect their easyJet flight with partner airline flights.

Easyjet has previously cited concerns about connecting with other carriers affecting its punctuality, its asset utilisation or operating model. Ryanair also is working with other airlines, including Norwegian Air, to help connect passengers.

It will not hold flights for connecting passengers, who will be subject to a minimum connection time of two and a half hours between flights. Should a passenger miss a connecting flight they will be transferred to the next available flight. EasyJet said those may be added later.

"Around 70 million passengers flying through an Easyjet airport each year are connecting on to other flights, mainly long haul, and it is this market segment that Worldwide by Easyjet will open up for us".

United Kingdom budget airline EasyJet is to let customers use its website to book long-haul flights with other carriers.

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