'Last Jedi' reveals two new vehicles from upcoming film

The First Order Adds A Dreadnought And Super Sized AT-ATs To Its Arsenal For Star Wars The Last Jedi

Disney announced that is its "Force Friay II" event will launch September 1. The app encourages social-media sharing of your character experiences, with the big carrot urging that you share being a sweepstakes contest that closes September 3.

"Star Wars", one of Disney's most important franchises, was the USA toy industry's top-selling property for 2015 and 2016, with $1.5 billion in sales over the two years, according to research firm NPD.

"To spur foot traffic - no easy thing in this retail age, even for Star Wars - the company has come up with a promotional stunt that is striking in its breadth: Some 20,000 stores in 30 countries will offer an augmented reality event that will allow participants to uncover Last Jedi characters", writes Brooks Barnes for the New York Times.

An augmented-reality experience as real-world physical hunt is being rolled out next month by another global entertainment franchise, with the next Star Wars film, "The Last Jedi", on the near horizon.

We already knew that porgs are basically the puffins of the Star Wars universe (and possible Wookiee food).


Participating retailers for "Force Friday II" include Walmart, Target, Best Buy and Apple.

Take photos, record videos and share the experience on social media.

This is exactly the kind of weird, fanciful nonsense you want to see from an intergalactic organisation of fascists, and it's all the more reason to get even more excited about The Last Jedi. Each standee features three unlockable characters over the three days, with 15 in total.

Star Wars: The Last Jedi is bound to be loaded with upgraded vehicles for deployment in the air, land, and sea, and now Disney/Lucasfilm has opened the spaceport garage to reveal a pair of the First Order's menacing new rides: the bulky, badass AT-M6, aka the All-Terrain Megacaliber 6, and the fearsome, five-mile-long First Order Dreadnought.

"Star Wars: The Last Jedi" opens December 15, and some stores will participate in the game till then.

Related:

Comments

Latest news

Fossil Group, Inc. (FOSL) Stock Price Up 9.7% Following Insider Buying Activity
Arrowstreet Capital, Limited Partnership augmented its holdings by buying 1,252,527 shares an increase of 6,109.9% in the quarter. Their average price target spell out an upbeat performance - a 12% and would give ZAYO a market capitalization of almost $9.22B.

Kylie Jenner Goes Super Nude For V Magazine
The KUWTK star has spent 10 years in front of the reality TV cameras, but still she struggles to find her "sanity". She stripped down again for W magazine in 2010, after which she proclaimed: 'I just am never getting naked again'.

Carabao Cup: Man Utd play Burton, Arsenal welcome Doncaster [See full draws]
Nuno Espirito Santo's team were paired with the League One side in a draw that took place in the early hours of Thursday morning. Eight-time champions, Liverpool , head to the King Power Stadium to take on Leicester City .

Are Patterson-UTI Energy, Inc. (PTEN) EPS Estimates Revised?
The institutional investor owned 106,862 shares of the oil and gas company's stock after selling 255,929 shares during the period. On average, equities analysts forecast that Patterson-UTI Energy, Inc. will post ($0.91) earnings per share for the current year.

Walgreens Boots Alliance, Inc. (WBA) Shares Bought by Boston Private Wealth LLC
The pharmacy operator reported $1.33 earnings per share for the quarter, topping the Zacks' consensus estimate of $1.30 by $0.03. This buyback authorization allows the pharmacy operator to repurchase up to 5.9% of its shares through open market purchases.

Other news