Disney announced that is its "Force Friay II" event will launch September 1. The app encourages social-media sharing of your character experiences, with the big carrot urging that you share being a sweepstakes contest that closes September 3.
"Star Wars", one of Disney's most important franchises, was the USA toy industry's top-selling property for 2015 and 2016, with $1.5 billion in sales over the two years, according to research firm NPD.
"To spur foot traffic - no easy thing in this retail age, even for Star Wars - the company has come up with a promotional stunt that is striking in its breadth: Some 20,000 stores in 30 countries will offer an augmented reality event that will allow participants to uncover Last Jedi characters", writes Brooks Barnes for the New York Times.
An augmented-reality experience as real-world physical hunt is being rolled out next month by another global entertainment franchise, with the next Star Wars film, "The Last Jedi", on the near horizon.
Participating retailers for "Force Friday II" include Walmart, Target, Best Buy and Apple.
Take photos, record videos and share the experience on social media.
This is exactly the kind of weird, fanciful nonsense you want to see from an intergalactic organisation of fascists, and it's all the more reason to get even more excited about The Last Jedi. Each standee features three unlockable characters over the three days, with 15 in total.
Star Wars: The Last Jedi is bound to be loaded with upgraded vehicles for deployment in the air, land, and sea, and now Disney/Lucasfilm has opened the spaceport garage to reveal a pair of the First Order's menacing new rides: the bulky, badass AT-M6, aka the All-Terrain Megacaliber 6, and the fearsome, five-mile-long First Order Dreadnought.
"Star Wars: The Last Jedi" opens December 15, and some stores will participate in the game till then.
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