The most controversial show on Indian television, Pehredaar Piya Ki is facing its worst time.
The channel issued an official statement informing about the same.
The serial, which began airing on the channel, last month, attracted the audience's ire over its content, which showed a nine-year old boy (Afaan Khan) into a marriage with an 18- year-old woman (Tejasswi Prakash). The child marriage was shown to portray the girl's commitment and fulfilment of her promise made to the little boy's dying father that she will remain his pehredaar (protector) forever.
Sony TV released a statement saying, "Effective from August 28 2017, we are pulling off our programme, Pehredaar Piya Ki, from television".
The petition sent to Ms Irani, which was signed by over 1.5 lakh people, said, "Imagine the kind of influence it will steadily and perpetually infuse in the viewers mindset. We are grateful to all the artists, producers and fans of our shows and request you to graciously support the viewership of our newer ventures".
Jiten Lalwani, who is associated with Pehredaar Piya Ki told Hindustan Times, "Yes".
Naturally then, what the makers of the show tried to pass off as a harmless crush harboured by a young boy on his idol, was considered by many television viewers as regressive and inappropriate content for the 8:30 pm primetime slot.
Producer Sumeet Mittal in an exclusive conversation with indianexpress.com opened up about the end of Pehredaar Piya Ki.
Recently, the BCCC had asked the channel to shift the show to a late-night slot. "If the episode hasn't aired then you know the news is true". "I have time and again said that the people who are talking negative about the show are not the ones who watch TV". I wanted the show to do well as a lot of hard work goes into making it. "So many people including technicians will lose their jobs when the show shuts", he said.
However, to everyone's surprise, the Sony TV didn't telecast the TV serial yesterday, which is believed that the channel has finally taken it off the air.
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