Apple unveils new iPad, updated iPhone

An Apple Store at night

Apple has just rolled out a hot new colorway for the iPhone 7 RED! Since it was founded in 2006, (RED) has generated over more than $465 million for the Global Fund, with more than $130 million from Apple alone. The red version does look pretty striking.

What's happening to the iPad line is more meaningful.

The (PRODUCT) RED iPhones will start shipping by the end of March in the U.S. and in more than 40 countries and regions including Australia, New Zealand, Japan, UK and Canada.

This post originally appeared on Business Insider.

The phones come with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favourite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place. Camera specs were unchanged.

Alongside the new iPhone Apple also released a new 9.7-inch iPad.

The $329 model has 32 GB of storage and operates via WiFi. Apple also said its Swift Playgrounds iPad app, which helps students learn to code, is available in five additional languages: Japanese, French, German, Spanish and simplified Chinese.

Apple has doubled the internal storage capacity of the iPhone SE.

The hope is that iPad users, who have been hesitant to upgrade their iPads, will finally end Apple's long losing streak of quarters with sales below the year before.

The 128GB 4.7-inch iPhone 7 is £699 Sim-free, while the 256GB version is a hefty £799.

The iPad has struggled over the past five years against competition from products such as Microsoft Corp.'s Surface, a tablet with laptop functionality, and bigger iPhones, which Apple debuted in 2014, said Patrick Moorhead, president of technology-research firm Moor Insights & Strategy.

It's also announced a brand new iPad which is cheaper than the iPad Air 2.

Honestly, given the new naming convention, we wouldn't be surprised to see the iPad Mini 4 receive a new name. It retains a 9.7-inch screen, but the display is brighter and the processor faster.

Apple has made a few changes to its line-up this week, shedding a few dollars and splashing on a new coat of paint.

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Additionally, with the presence of better, more attractive products higher up in the product stack, Apple can afford to reduce its gross margin percentage on older products as the newer, higher-priced, and (presumably) higher-margin products make up an increasingly large portion of its product mix. The Motley Fool owns shares of and recommends Apple.



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